What I am alluding to using the term "Original" is not that Ant man is not a stand alone film but that rather it is yet another super-hero film.
By original I mean putting talent and money into a project without a sure-fire success, doing something outside of the normal run-of-the-mill hollywood fare. The problem really is that this huge blockbuster films from Marvel and co are artificially driving up the costs with regards fees for the all the talent as well as the supporting staff. With all these multi-threaded films they are going to be asking for larger fees for being tied to these longer contracts.
This then means that either the smaller productions are priced out of being able to afford the box office grabbing actors or having to put themselves on indefinite hold until they are free or having to go with fresh new talent which may then not draw the crowds needed to recoup their investment.
This is not entirely the fault of the Marvel era, it has been going down this particular rabbit hole for a while especially with the sequel/reboot mania that seems to make the bean counters happy if not the audiences.
I'm not sure what the answers are here I just miss going to the cinema on a regular, affordable basis, to see a film on spec not because it was a huge blockbuster with a big star but because the story sounded interesting. I also miss the old style trailers which actually teased about the film rather than showing a 3 min montage of all the best bits ruining the plot in a lot of cases...
Please don't misunderstand me here, it's not that I dislike or do not want the big blockbusters but there should be room in the mainstream cinemas for the smaller up-coming producers and the big hollywood studios should remember their roots once in a while and take those risks.
Case in point is the Independent crowd funded film "Iron Sky" that was a pretty decent film which was innovative, original and quite funny. Sadly the distribution to Cinema was handled badly, not by the producers but by the companies they used. I'm sure given a proper run at the big screen it would have done well but it was hard to find a screening, especially in the UK, in fact the one I booked to see was even cancelled without telling me so they transferred to another film. It's frustrating to think that for all their hard work it was only the die hard fans/followers etc that got too see it on the rare screen debut or by buying the Blu-Ray/DVD. This is where the modern era of cinema is letting down it's grass roots and sniffling new innovative film-makers.
Still I am sure my minor protests will not change the thinking or the power of the mighty box-office $ so I'll just have to reminisce about the gold 'ole days